Nashville Religion Communicators Shine Light on Virtual Reality for Research

Nashville, TN, 15th September, 2022, ZEXPRWIRE, The Religion Communicators Council (RCC) is an interfaith association of religion communicators at work in print and electronic communication, marketing, and public relations. The Nashville Chapter meets monthly to learn about other faith traditions, learn from fellow communicators and gain professional development opportunities. 

The September 2022 virtual meeting saw guest speaker Dr. Kelly Price talk with attendees on the topic of “Research: The Sacred Ground of Understanding Your Consumer.” According to RCC Nashville, “Using research to inform decision-making and strategy development can lead to a better understanding of consumers in both physical and online environments.” Not only did Dr. Price cover a wide variety of ways research informs decision-making and strategies, she also shared innovative techniques to conduct research as the world moves into “web 3.0.” tackling topics of the metaverse and virtual reality. 

“It’s important to know your audience, and staying ahead of the curve with innovative techniques is extremely important,” says Julie Brinker, communications coordinator for the Nashville RCC and Director of Community Affairs for the Nashville Church of Scientology. 

The RCC has members from every faith group and walk of life including Baha’is, Christians, Jews, Muslims, Scientologists, Sikhs, Hindus, and more. The RCC, founded in 1929, is an association of communications professionals who work for and with a diverse group of faith-based organizations in the areas of communications, public relations, advertising, and development. 

The RCC provides opportunities for communicators to learn from each other. Together, RCC members promote excellence in the communication of faith and values in the public arena. For more information about the Religion Communicators Council, visit religioncommunicators.org/nashville-chapter.